Founded in 1986, Bakery de France has long been famous for its high quality breads. It began as a small local operation in the diverse Washington, DC area, serving mainly hotels and restaurants. They wanted to start selling their products at supermarkets and to do that, they needed a logo that connected with their customers.
This design is simple and elegant. The golden wheat icon also feels flame-like, that is intended to make you think of a warm, freshly baked bread that just came out of the oven.
Fresh, bright color palette and imagery make this product stand out behind the freezer case door. The still life of fruit communicates the flavor and healthily nature of Florida's Naturals Fruit Pearls.
Beaver Street Fisheries
Beaver Street Fisheries is a leading importer, manufacturer and distributor of quality frozen seafood products from the USA and around the world. The sell their products to hotels and restaurants, as well as straight to consumers under the Sea Best brand. I also redesign their packaging.
For their corporate logo, I wanted to create something that was simple and iconic; by reducing using the BSF acronym I was able to do just that. The light to dark blue gradient represents the ocean, and if you look closely, you can find fish swimming within the negative space of the letters.
FULL PAGE AD DESIGN OPTIONS
Sandwich Thins and Country Thins
Snapple POS for Aramark
POSTER BUTTON MINI POSTER DANGLER
I was asked to create several point of sale pieces for Aramark's summer promotion, all while working within the Snapple brand guidelines.
Sweet Melissa's Honey
LOGO AND PACAKGE DESIGN
Melissa started her bee apiary in her backyard in an attempt to save the local honey bees dying from Colony Collapse Disorder. Turns out, she loves what she does and wanted to share that with people. Her plan was to sell her wild, raw honey at local shops and small boutiques. And to do that she needed a logo and package design.
Sweet Melissa is such a great name for honey and it deserves a logo that is unique. The E's have been replaced by the stylized art that makes up the bee's body. When the shapes are separated from the bee graphic they resemble a bee hive, and this helps make the layout one interconnected, cohesive design.
Adam's Business Card
LOGO AND BUSINESS CARD DESIGN
This project was to create a logo and a business card design for a digital strategist. He comes to me and says: "Hey baby, can you make me a logo?". Now before you get the wrong idea I should mention, he's not just any digital strategist, he's my husband.
If you know anything about how difficult it is to design something for yourself, the same thing applies to making something for your significant other. When you are designing you want to encapsulate everything you know about that person or business into a clear, cohesive message. Sometimes it is difficult to do when you have so much information to work from. So I started with the basics: he likes orange, asymmetry drives him bonkers, he likes likes simple and modern designs, he's a great balance of professional and fun. He is also a photographer, so I wanted a logo that is versatile so it be used in both applications. With all of that in mind, I started playing with his initials. With a bit of trial and error we netted out with a simple and balanced mark. The business card layout is playing off the logo that can be read from both directions.
LOGO AND PACKAGE DESIGN
LOGO AND BUSINESS CARD
Pro Bono - SIlent Auction Invitation
One of my clients has a friend who lost her daughter to a automobile accident and started a Memorial Foundation in her name. I was asked to create an invitation for their annual Silent Auction event using their established logo.
Things to note about the design:
The banner wrapping around the logo is meant to convey the feeling of being hugged; the tail of the logo comes forward to make the heart shape more visible which conveys love.
A custom pattern for the background was made by repeating the butterfly in the logo.
The bottom of the logo gracefully leads to the event details.